Tone of voice is a powerful tool for influencing the perception of trustworthiness.
Finding the right tone to evoke trust could be different depending on the user and their concerns. Make sure you convey a sense of trust in all aspects of your interface.
Communications should be to-the-point, honest, and credible. Concepts should be friendly without being silly; complete without being overly complex. Language should be clear and practical, and vocabulary simple.
Consistency drives familiarity for the user. Words mean different things to different people, so it’s important that we speak the same language. Consider users’ mental models when creating labels, tags and indices, and keep that terminology uniform. The best way to figure out what type of language to use is through research and testing.
Depending on the audience, the way users think about community, security or recognition can differ.
For example, the word “people” might refer to a specific group of individuals, humanity as a whole, or an individual person.
1. Use simple, clear, and direct language. 2. Use consistent labels. 3. Remove redundant information. 4. Be an expert, but not arrogant. 5. Give clear and concise actions or next steps. 6. Tell the user something they didn’t already know. 7. Make information easy to find and understand.
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